Why do we treat new customers differently than current customers? I understand there is an entire "trust" issue with new clients and letting them "win" respect for you. HOWEVER, what do companies do to keep their current customers happy?
If you are AT&T , they seem to not care if you are a current customer. You can't leave, you are under contract and the best deals go to the new clients. Anyone try to buy the $99 iPhone ? It's only $99 if you aren't a current customer. If you are a current customer, well your phone is still $299. How's that for loyalty?
When is that last time you told your current clients/customers THANK YOU? We forget, we take them for granted. It takes 3 times the amount of money to gain a new client than keep an old. Are we doing something wrong? Maybe I should go to Gift Services and send thank you chocolates to all my clients.
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